With a blend of a top-down business model, and a bottom-up approach to decision making, Keller Williams Realty will always separate itself from the competition. So much so, that Stanford Business school has completed two case studies on KW, one in 2007 and the other in 2011 all around their unique approach to building and creating their culture.
According to Vice Chairman Mo Anderson, the culture is “the glue that holds it all together.” In the words of the former executive, “It’s very difficult to separate the culture and the systems, because the systems are written for the culture and the culture exists for the systems.”
Training and Coaching
“Training fuels all of our success,” said KW MAPS Coaching CEO Dianna Kokoszka.
Providing education to associates is a core belief of Keller Williams that drives the success of the company and its associates. Last year, the company set a goal to increase agent count by 14 percent. It finished 2015 with an 18 percent increase to 134,000 associates. The company’s agents also increased their sales by 23 percent to $228 billion, which resulted in a 24 percent increase in commissions earned. To ensure that the most effective models and systems are included in training materials, Keller Williams constantly renews its training programs. Information compiled from the proven models and systems of top agents and leaders in the field are incorporated into training programs.
“Because of our focus on training, we attract more agents than any other real estate franchise,” President John Davis said. “As a commissioned-based industry, our challenge is to guide thousands of associates through our training programs so they can get into production quickly and build their businesses. This creates more opportunities for them and more opportunities for their families.”
In 2015, Training Magazine named Keller Williams Realty the No. 1 training company across all industries.
Technology is continuing to transform the ways in which real estate professionals communicate with their clients and how buyers search for homes. The agents at Keller Williams Realty, are driving technology development groups that are on the forefront of advances and will continue to sharpen their competitive edge. In 2011, eEdge, the real estates industry’s first and only complete lead-to-close agent business solution, won the Inman Innovation Award! “Keller Williams is determined to stay ahead of the curve to provide the most services and support in the industry to our entire network – especially in today’s real estate climate.” -Mark Willis, former CEO of Keller Williams Realty
Since the agents are the partners and stakeholders, Keller Williams Realty created a unique wealth building platform that rewards associates who contribute to the growth and profitability of each market center. In the United States and Canada it’s called profit share; and across the world it’s called, growth share.
Since profit share began in 1989, Keller Williams has shared more than half a billion dollars to it’s associates. In 2015, the company had it’s largest year to date, at nearly $130M shared.